Day of the Dead
:
Immersive Experience
Creative Director & Concept Design with Cocay Studio
Mexico City, 2023.
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Venture into an unparalleled immersive experience set against the vibrant backdrop of Mexico’s revered Day of the Dead tradition. Creatively directed by Luis Cardel, this multi-immersive showcase is hosted in one of Mexico City’s most iconic hotspots. Visitors are transported into a world where traditional and contemporary elements merge, offering a sensory-rich journey through altars, marigold-filled pathways, and interactive digital installations. The experience seamlessly combines visual art, music, and storytelling, celebrating the rich cultural heritage of this deeply meaningful celebration.
Process
:
Engaging in a reduced space
Creative Director & Concept Design with Cocay Studio
This ambitious project isn’t just an installation; it’s a temporal journey. Visitors are transported to a meticulously designed village, a living canvas that evolves over time, encapsulating the rich tapestry of traditions, tales, and transformations associated with the Day of the Dead. Backed by a generous budget, every detail of the village has been crafted to perfection. From age-old customs to modern interpretations, the evolving village offers a panoramic view of the Day of the Dead through the ages. Collaborating with a highly talented team, including designers, 3D artists, and art director Roberto Cuevas, Luis Cardel has ensured that the experience is both visually stunning and culturally rich. The team’s expertise has been instrumental in bringing this immersive journey to life, blending traditional elements with cutting-edge technology to create an unforgettable experience for all visitors.
