MIDE

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Museum of Economics

Creative Director & Concept Design with Cocay Studio
Mexico City, 2024
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Nestled in the heart of one of Mexico City's premier institutions, MIDE, emerges a fresh perspective on personal finances. The new hall is not just a space, but an experience — a groundbreaking initiative that delves deep into the intricacies of financial literacy and personal monetary management. Spearheaded by the prodigious Cocay Studio, the hall is a testament to holistic design thinking. From state-of-the-art hardware and seamless software integration to the conceptualization and realization of over 14 distinct experiences within the hall, every detail has been meticulously curated.

Process

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With a defined UX

Creative Director & Concept Design with Cocay Studio
Visitors are invited to embark on a journey that demystifies the world of finances, transforming abstract concepts into tangible, interactive experiences. Whether it's understanding the nuances of saving or delving into investment strategies, the hall offers a comprehensive, immersive understanding. In the bustling metropolis of Mexico City, MIDE's new hall stands as a beacon of innovation and education, masterfully bridging the gap between financial literacy and engaging design. Discover, interact, and learn like never before.